HOSTED BY:
Downey Street Events
Heather Hoesch Events
Reagan Events
Roundtable
Planners slated to join the roundtable discussion:
A half-day seminar, hosted online from 8am PST to 1pm PST, filled with luxury level planners from all over the industry, giving their insights and inside information on the wedding market and how to elevate your brand in 2024. Purchase your seat below to book access to this Wedding Insiders seminar.
APRIL 17th, 2024
AN ONLINE SEMINAR
THE WEDDING INSIDERS
As Creative Director and Principal Planner & Designer, Kelsey leads the creative process for all events at Downey Street Events in addition to taking on a full set of clients each season. In this role, Kelsey channels her passion for travel and great design to create unique experiences for each client. Kelsey’s designs tend to be fashion forward, texturally inspired, and purpose-driven.
Kelsey uses her business background and keen understanding of people, along with her inventiveness and strong eye, to create events that are beautiful and perfectly planned. Kelsey takes great pride in her fearlessness and ability to get things done in a resourceful way.
More Information:
Kelsey, Owner/Creative Director
LUXURY WEDDING PLANNING AND DESIGN FOR ONE-OF-A-KIND EXPERIENCES
Downey steet events
DOWNEY STREET Events
Liron Erel Co
Janine Licare Photography
Christina McNeill
Expertly planned, thoughtfully designed & flawlessly executed wedding weekends by Heather Hoesch. Southern California based & serving destinations worldwide.
Heather offers mentoring for wedding vendors:
For planners, she has an online wedding planning course, offer 1:1 coaching, mentoring, website and pricing audits.
https://plannerlifeacademy.com/
For other wedding vendors she offers 1:1 coaching, mentoring, website and pricing audits.
For Wedding Vendors:
Heather Hoesch Olsen, EXPERT PLANNER & DESIGNER
FULL SERVICE DESTINATION WEDDING PLANNING & DESIGN
Heather Hoesch Events
Heather Hoesch Events
Natalie Schutt
Alicia Mink
Valorie Darling
As creative director and executive producer Reagan is involved in the overall management of each event. She plays an integral role in the design origination and curates the vendor teams for each client.
Reagan believes no dream is too big or detail too small. She appreciates thoughtful design and impeccable service. Reagan’s greatest inspiration stems from the love she sees in others. She strives to create beautifully tailored memories worthy of the milestone being celebrated and is deeply fulfilled watching the joy of her clients as they live the experiences she has shaped for them. While event design is Reagan’s passion, her true loves are at home with her family.
More Information:
Reagan, Owner/Creative Director
FLAWLESS EXECUTION OF METICULOUSLY CURATED EXPERIENCES
REAGAN Events
Reagan events
Anne Rhett Photography
Abby Jiu Photography
Anne Rhett Photography
- 1 Hour of long form discussion with planners from all over the US market
- 1 hour of bonus Q&A with top wedding vendors
- Nuanced discussion centered on specific markets and tactics used within those markets to generate business.
All of this happening on April 17th! We will be starting at 8am PST and finishing up around 1pm PST. A half day of mind blowing discussions, with the goal of leaving you with all of the information and tools necessary to boost your business.
** For those of you with busy schedules, access to a recording of the workshop will be made available for all of those who book a seat.
You're Invited
After running our Live Zoom Seminar about the “2024 Wedding Market and How to Navigate this Year's Chaos”, with almost 200 attendees that joined us with less than 48 hours notice, I received so many compliments on the information we shared with everyone. Some even going so far as to say that “in the 14+ years of them doing business in the wedding industry, they learned so much from our discussion." With those positive comments I also received a ton of requests to do another seminar, and soon, so that they could start implementing changes to their business/marketing to help get through this year.
I absolutely love education. I love learning from others, in the hopes to avoid spending unknown amounts of time having to learn first hand through countless rounds of trial and error. Education and information from reputable sources can be so valuable in that it can give you the shortcuts to a more successful outcome, from the perspective of someone who went through “it” and came out the other end a better, more successful brand. Give me those shortcuts all day, every day!
AN INVITATION TO TRANSFORM YOUR BRAND IN 2024.
8:00am - 9:00am PST
Attendees Join the Seminar; Rules discussion; Introductions
9:00am – 10:00am PST
Planner Roundtable
10:00am – 11:00am PST
Q&A with attending vendors
11:00am – 12:30pm PST
Discussion with attending vendors about improving perceived brand value and establishing solid work relationships with planners
12:30pm – 1:30pm PST
Closing discussion with vendors attending seminar on shooting flash with film
THE WEDDING INSIDERS ITINERARY
- Differences between standards and expectations of photographers charging sub-10k, 10-18k, 19-28k, 29-39k, 40k+
- What is a possible negative that planners feel could occur by working with a new vendor
- What are things that photographers have done, in any capacity, that have accelerated the value of their brand in both the planner's eyes and the eyes of the client
- Are planners finding that photographers are more consistently overvaluing their services/product, or undervaluing
- What about photographer's service/product make planners think that the photographers were over or under their actual value, in comparison to their competitors
- What are some examples of services provided that fell below planner's expectations
- What catches the eye of a planner when sourcing new vendors (brand, visual aesthetic, personality, captions, etc...)?
- What are some nuances to the type of clients in the Los Angeles, Napa, and Charleston markets when comparing the markets against each other.
- What is expected of vendors from planners in each market
- Are there certain protocols that are standard (i.e. frequency of communication, pre-wedding gifting, post-wedding gifting, day-of interaction) with vendors in specific markets
